Lead with Your Digital Transformation Mindset

Introduction to Digital Transformation

➢ Define digital transformation and its benefits, and identify examples in your industry.

➢ Describe the challenges faced by organizations attempting to digitally transform.

➢ Explain how digital transformation can lead to new business models.

➢ Identify business needs that can be solved through digital transformation.

Digital Communication Strategies

➢ Learn about digital communication methodologies and tools.

➢ Develop communication skills for various digital platforms and contexts.

Data-driven Decision-Making

➢ Evaluate the capabilities of cloud services to address business needs or capture new opportunities.

➢ Design a business experiment.

E-commerce and Customer Experience

➢ Learn about e-commerce approaches and up-to-date customer experience

➢ Discuss online business models and customer-centric strategies confidently

➢ Explain how digital transformation can lead to new business models.

Innovation and Disruption

➢ Explore the capabilities and limitations of technologies.

➢ Formulate ideas related to innovation and managing disruption within organizations.

Capstone Project and Presentation

➢ Define short- and long-term strategic goals of digital transformation.

 ➢ Develop a digital transformation roadmap and evaluate digital initiatives.

➢ Formulate strategies to transform individual behaviors and organizational culture to support digital transformation.